About Us

Soho Square is an agency dedicated to cracking even the most complex of client challenges.

We build quantifiable value through intelligent solutions and we do it by engaging customers across all channels.

Strong strategic thinking and high-calibre creative ideas are central to what we do. We also employ a collaborative style with clients so that our thinking is always aligned. Finally, we tap into the full expertise of the Ogilvy Group to ensure we get the results our clients seek.

Does it work? Our clutch of awards including IPA Effectiveness, DMAs and many from the financial sector suggests it does. But please, take a look at the work and judge for yourself. We hope you like what you see.

About Us

Our People

We are a diverse bunch of people with many different talents. Here are a few of the faces you are likely to see when you come to visit us.

Graeme Robertson –
Managing Partner

Graeme has worked for CDP, Arc, Bates and Ogilvy across a spread of clients of which the highlights include working on winning pitches and doing great work for serious players like Times Newspapers, Philips, Boots, HSBC, BBC, Schroders, Thames Water, Mitsubishi, and BT.

He’s most proud of recent achievements leading the team that won Effies and IPA Effectiveness for Barclays Wealth Management business. And at the same time helping our main charity client Dogs Trust raise quite a few hundred million pounds and win DMA.

Sally Fitzgerald –
Design Director

Sally started her career in Australia working for boutique design agencies with a focus on corporate identity and branding. She moved to London a decade ago where her focus shifted to the advertising sector where she has worked for both small integrated agencies and large agency networks on brands such as Skype, Sky, Vodafone, Three, HSBC, Barclays and Dogs Trust. Outside of work, Sally has a keen interest in art and photography and loves to travel.

Roly –
Executive Creative Director

Roly has “done time” at numerous agencies including Leo Burnett, Bates, 141 Worldwide and O&M holding the top creative job in many of them. His knowledge of different clients and sectors is very wide; everything from animal charities to wealth management. And his expertise in integration is extensive with experience in all major media; TV and video, print, DM and brochureware, digital, social and events, not forgetting corporate id. Importantly, his work over the years has been awarded with D&ADs, Campaign Big, London International, DMAs, IPAs, and Euro Effies. Despite this however, he still has time to pursue his other passions in life; cooking, cycling and large format landscape photography (not all at once).

Nick Strauss –
Head of Planning

Nick has a 25-year career in strategic account planning, having held high level strategy positions in large global agency networks as well as creative hot-shops in the USA and the UK.

Nick’s expertise is developing long-term brand ideas that transform businesses from the inside out. He is a big picture thinker with a knack for anticipating major strategic trends. He sees his job as living in the future, to help clients develop a more successful tomorrow. He has received all the major advertising and marketing effectiveness awards (including the IPA, Effie and Euro-Effie and APG) and has led the strategic process on many large international accounts. His experience spans a broad range of corporate, consumer, technology, services and business-to-business categories.

He studied at MIT, and has degrees in Civil Engineering and Social Psychology, as well as an MBA and speaks French, English, Italian and German. A typical Frenchman, Nick spends all his disposable income on art and food.

Sophie Griffiths –
Account Director

Sophie cut her teeth working on the client side, before moving onto a small creative agency. She has worked in New York, London and Turin. She has worked across a range of financial services clients including Barclays (Effie-winning global press, digital and outdoor), Thomson Reuters (launching their brand new trading platform) and RBS (running employee comms during the global financial meltdown and government bail-out).

Sophie speaks Italian and plans to make her fortune by writing an Apocrypha-based historical thriller about the Turin Shroud.

Steve Lepley –
Chief Financial Officer

Steve has over 20 years’ experience in advertising having worked at Publicis, Gold Greenlees Trott, Simons Palmer and TBWA before joining Ogilvy & Mather.
He was a member of the team that took GGT public in 1986, prior to leaving to set up Simons Palmer in 1988.

After selling Simons Palmer to Omnicom in 1997, Steve took on the role of commercial director of TBWA London before succumbing to the lure of Canary Wharf in 1999.

In a very diverse career during the 1970s before going into advertising, Steve gained invaluable knowledge of building North Sea oil rigs and counting money in Playboy casinos and bookmakers!

Having progressed from finance director to chief operating officer of Ogilvy Advertising during his eight years at Ogilvy, Steve became joint MD of Mather Communications in 2006. He is now enjoying the challenge of running the newest agency in the network, Soho Square.

Mat Head –
Art Director

Mat has worked as an art director for the past 17 years. With his copywriter Giles, he has produced television, print and digital campaigns for a wide range of clients. Above the line, Mat has worked on Sky, The Evening Standard, Halifax, Superdrug, HSBC, Channel 4, Brintons Carpets and has produced award-winning work for Barclays. Mat also has broad experience in the field of direct communication, having worked on campaigns for Dogs Trust and The Guardian, both awarded at the DMA and Best Awards respectively.

In his spare time, Mat writes and illustrates children’s stories about a smelly cat called Warduff and he also has a dangerous Brighton and Hove Albion habit.

Matthew Howells –
Client Partner

Matthew has worked in both large agency networks and boutique agencies. His experience across disciplines – Digital, CRM, Direct and Brand has given him his strong integration skills.

He has worked with SAB Miller (working on their biggest export brand across 32 markets), Swatch (Effie Gold winner – Brand campaign), Sky (helping build revenue streams of £120 for their business division), RBS (Business banking), Masterfood (Pets), McMillan Cancer Support (Brand campaigns), The Sunday Times (is the Sunday papers), Matthew has also worked on the client side.

Outside of work he makes award-winning cider and many years ago, swam the channel.

Victoria Hart –
Digital Creative Director

Victoria joined Ogilvy in 2010, having previously worked at a boutique integrated agency for 5 years – and a number of London and international agencies before that. Her conceptual thinking and wordsmithery has appeared across every medium from online and print to film and DM. She’s worked with clients as diverse as Canon (Europe), Aviva, Mercedes, Kyocera (Europe), Prudential, Orange, Nike plus The Hong Kong Tourist Authority to name but a few. As well as a love of words, her passion for travel has seen Victoria live in five countries and jet-set round the globe twice!

Paul Booth –
Business Development Director

Paul’s career spans communications, media and digital agencies as well as running his own company specialising in supplying commercials/feature film productions, which he sold to Hollywood Media.

He has applied his broad skills to a variety of clients including News International, Goldman Sachs, Sky TV, Credit Suisse and Philippine Airlines.

Paul conceived, designed and bought to market the Google AdWords writing process known as “Ad Text Optimization (ATO™). His claim to fame is that he once gave James Garner a lift after the Hollywood legends limousine broke down.

Phil White –
Business Director

Phil White has 18 years of marketing experience, of which the last 12 have been with Ogilvy. Over this time he has worked across B2C and B2B clients in different business sectors – including technology, finance, charity and retail.

Phil’s early career was in data, direct marketing and CRM. Delivering tailored communications to defined audiences based on data insight. Over the last few years Phil has been working with IBM, Ogilvy’s largest international B2B client. His expertise in developing integrated strategies across brand and lead generation activities in horizontal and vertical markets has led to a number of creative effectiveness awards including – Cannes Lion, DMA Echo and D&AD.

Other experience includes clients such as: Samsung Mobile, HSBC International, Barclays Wealth, Barclays Capital, Barclays Stockbrokers, Halifax, Safeway, Harveys Furniture, Citroen, WWF, Unicef and Dogs Trust.
Outside work Phil is aiming to recapture his youth by beating his under 3 hour marathon time.

Giles Horton –
Copy Writer

Giles is a copy writer. He’s been writing copy for the past 17 years. Not the same piece of copy, of course, but many different pieces. He’s written it in the course of creating campaigns for clients as diverse as Sky, The Evening Standard, Halifax, The Discovery Channel, Superdrug, Woolworths, HSBC, Channel 4, Brintons Carpets and Barclays. His experience encompasses television, press, outdoor, digital and direct mail. He and Mat, his art director, have won awards at the DMA and Best Awards for their work on The Guardian and Dogs Trust.

When he isn’t writing copy, Giles enjoys cookery, cycling, art and India.

Jim Spencer –
Business Director

Jim has worked on numerous award winning accounts both in and outside the WPP group for the past 15 years. Following an unfruitful stint in a Nottinghamshire Pork Pie factory and a failed trial at York City he moved to handle the dual fuel offering for the Yorkshire Electricity account and Guinness relationship marketing programme before joining OgilvyOne on the American Express business. After successful integrated launches for the Centurion, Mini and Nectar credit cards he’s spent the last five years with Soho Square, leading the Barclays Business. Despite his industriousness he’s still managed to squeeze in a daughter, five-a-side football and, bike thieves permitting, a cycle commute.

Jukka Kettunen –
Creative Director, Digital Media

Jukka is equally comfortable in digital and traditional media. He has spent almost two decades bringing conceptual thoughts and visuals to life across Print, TV, Digital and Social Media.

Originally from Finland, but having lived in London for 15 years, Jukka’s unique perspective has added flavour to many national and international clients including Aviva, Finnish Telecom, Hewlett Packard, Nissan, Nokia, Prudential and more.

One of Jukka’s favourite past times is a trip to the sauna and jumping in the frozen lakes in remote arctic locations. As many Finns do. Apparently.

James Wheatley – Head of Social

James has a history of building brands and communities for agencies and clients alike. Having cut his teeth in the mobile start-up world, James has a firm grip on all things digital & social, and uses this expertise and enthusiasm to drive online success across all aspects of his work.

He has worked with Nokia (winning multiple awards for social media campaigns such as The Dark Knight, Tron: Legacy and N8 Producers), Cancer Research UK (helping deliver their company-wide social media training program), Land Rover (co-ordinating their Global and local Facebook Timeline switchover), and has held several senior social media workshops for BMC, MARS and Heineken.

A keen blogger in his own right, James spends his spare time documenting the weird and wonderful things he finds on the Internet (as well as the odd film review here and there) on his own website – whatleydude.com


We are driven to create campaigns that make a material difference to our clients’ business.

This drive can be seen below in the number of effectiveness awards we have won in the last few years.